4:44 Bookkeeping is a remote bookkeeping firm based in Miami Beach, Florida, founded in 2024 by Nay Secka. With more than 16 years of finance and operations experience supporting billionaires, CEOs, CFOs, and high-growth companies, Nay brings enterprise-level financial expertise to small service and trade businesses that need accurate books and strategic financial guidance without the cost of an in-house finance department.<\/p>\n
Specializing in service-based industries such as roofing, HVAC, marketing agencies, and others, 4:44 Bookkeeping helps business owners move beyond basic bookkeeping by providing financial clarity they can actually use. Every client receives clean, reconciled books, easy-to-understand financial reports, cash flow visibility, and practical insights that help them make confident business decisions. Rather than simply delivering reports each month, the firm explains what the numbers mean and how they impact profitability, spending, hiring, and long-term growth.<\/p>\n
As a Certified Bookkeeper and QuickBooks Online ProAdvisor, Nay maintains accurate financial records that are tax-ready, audit-ready, and built to support informed decision-making year-round. Services include monthly bookkeeping, QuickBooks Online setup and migration, catch-up and cleanup bookkeeping, accounts payable and receivable management, payroll coordination, 1099 preparation, financial analysis, cash flow reporting, profitability reviews, and ongoing financial guidance tailored to each business.<\/p>\n
Built on honesty, professionalism, and a commitment to helping business owners understand their finances, 4:44 Bookkeeping gives entrepreneurs the confidence to stop guessing about their numbers and start making smarter decisions backed by reliable financial data.<\/p>\n","protected":false},"excerpt":{"rendered":"
4:44 Bookkeeping is a Miami Beach, FL bookkeeping firm founded by Nay Secka that specializes in helping service-based businesses gain financial clarity. Using QuickBooks Online, the firm provides bookkeeping, financial analysis, cash flow reporting, payroll coordination, cleanup services, and decision-ready financial insights so business owners can confidently grow their businesses.<\/p>\n","protected":false},"featured_media":1414,"template":"","meta":{"_acf_changed":false,"pagelayer_contact_templates":[],"_pagelayer_content":""},"business_category":[110],"class_list":["post-1411","business","type-business","status-publish","has-post-thumbnail","hentry","business_category-fl"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bookkeepersdirectoryusa.com\/index.php?rest_route=\/wp\/v2\/business\/1411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bookkeepersdirectoryusa.com\/index.php?rest_route=\/wp\/v2\/business"}],"about":[{"href":"https:\/\/www.bookkeepersdirectoryusa.com\/index.php?rest_route=\/wp\/v2\/types\/business"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bookkeepersdirectoryusa.com\/index.php?rest_route=\/wp\/v2\/media\/1414"}],"wp:attachment":[{"href":"https:\/\/www.bookkeepersdirectoryusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1411"}],"wp:term":[{"taxonomy":"business_category","embeddable":true,"href":"https:\/\/www.bookkeepersdirectoryusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbusiness_category&post=1411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}