Bearden, Stroup & Associates, CPAs
Bearden, Stroup & Associates, CPAs is a Huntsville, Alabama–based accounting firm dedicated to helping small business owners build profitable, financially healthy businesses. Founded nearly two decades ago by Joseph Bearden and Elizabeth Stroup, the firm was built on a shared commitment to providing clear financial insight, proactive tax planning, and dependable year-round support for businesses across North Alabama.
Specializing in small business accounting, tax planning, and advisory services, Bearden Stroup CPAs works closely with clients to help them increase profits, reduce tax burdens, and make informed financial decisions. Their team focuses on eliminating surprises by maintaining consistent communication throughout the year and keeping clients informed of tax law changes that could impact their business.
What sets Bearden, Stroup & Associates apart is their belief that effective advising begins with listening. By understanding each client’s goals and challenges, they deliver personalized strategies that align financial decisions with long-term success. Their approach allows business owners to stay focused on what matters most, running and growing their business, while the firm handles the complexities of accounting and taxation.
The firm’s experienced team of CPAs provides a wide range of services, including corporate and small business tax planning, financial analysis, business consulting, valuations, IRS representation, payroll compliance, and multistate taxation. With deep expertise and strong attention to detail, they serve as trusted partners through every stage of a business’s lifecycle.
Proudly serving Huntsville and the surrounding communities, including Madison, Decatur, Madison County, and Limestone County, Bearden, Stroup & Associates, CPAs has earned a reputation for professionalism, reliability, and results. Their mission is simple: reduce financial stress, save clients money, and help business owners fully enjoy the rewards of their hard work.
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Rachael Freeman Quaife
Wow wow wow! What an incredible company to work with. I hired Bearden Stroup to do my business accounting and taxes — best decision ever! Every single employee I have worked with has been so friendly, helpful, and knowledgeable. I was incredibly nervous and stressed when starting this process. They have given me so much knowledge and peace of mind with my business. Jasmine, and Juan have been particularly helpful in this process with providing excellent, reliable, and speedy customer service from the very beginning. As long as I have a small business in Alabama, I’ll be using Bearden & Stroup for all of my business and tax needs! I would recommend their services to anyone with a small business! They have truly taken the time, effort, and care to make sure my business is successful, and that means the world to a small business owner!